Course length: 90 minutes. Course Completion Certificate issued to you after successful completion of the exam. CE CIDESCO Certificate of Attendance issued after completion of course via a separate email from the EC Admin Dept. *It is your responsibility to submit CE certificate to your state’s board if applicable.*
Beauty pros must get beyond, “it’s all bout their hands.” Surviving in today’s economic climate has never been harder or more expensive for beauty biz owners. Yet those working behind the chair are struggling; selling themselves, their services and their products. Carol knows how to make the cash register ring from the front of the house to inside the treatment room. The techniques Carol will share on main stage are a few of the same ones she used when turning around a single location dayspa with 30+ negative yelps reviews to over 400 4/5 star reviews, doubled retail and boosted service 30% in less than 18 months. One multi-million dollar resort spa took retail from 14% to over 29% within 30 days of putting Carol’s information to work. One salon owner boosted $180,000 in retail and $70,000 in upgrades over a 6-month period by implementing Carol’s professional tune up tasks. If you are a spa, salon or solopreneurs beauty suite needs a turn-around or tune-up, you can’t afford to miss Carol’s class.
One multi-million dollar resort spa took retail from 14% to over 29% within 30 days of putting Carol’s information to work.
One salon owner boosted $180,000 in retail and $70,000 in upgrades over a 6-month period by implementing Carol’s professional tune up tasks.
Carol Phillips is one of the most acclaimed professional speakers to surface within the beauty industry. Carol’s sole (or soul) focus is directed toward driving salon & spa sales. As the “Diva of Retail” she has helped thousands of beautee businesses make their sales soar. Carol Phillip’s unique selling approach enabled her spa to average 55% of total revenues with retail sales alone, causing her to being named American Salon’s first Retailer of the Year by American Salon Magazine. The award was given for creative excellence in salon merchandising, service and sales techniques in the art of salon retailing, setting the groundwork for her book, In The Bag. Carol has produced over 25 DVD and audio spa sales training and 2 cutting edge in-spa music programs. Carol helped co-author ISPA’s team that wrote the definitive book, Retail Spa Management. Now beauty school students and service providers around the world are being trained with the first complete beautee sales and marketing online learning curriculum designed and produced by Carol Phillips.
Ms. Phillips is the founder of BeauteeSmarts, which offers full service consulting, marketing, branding, service training, product development and sales programs. Just a few of the amazing beautee brands her group has done work for: John Paul Mitchell Systems, Redken, Jane Iredale, Intraceuticals, SuperCuts, Environ and Eminence. Just a few of the great companies that have implemented Carol’s selling strategies: Miraval, Hilton, Encore, Wynn, Canyon Ranch Resorts, Red Door Salons, Robert Cromeans Salons, and Exhale Spas. Carol’s company designed the original prototype for Estee Lauder’s-Origins Spa and General Nutrition Centres.
Working with beautee businesses around the globe, Carol Phillips has an inside track on what it takes to run a successful (and might we say profitable) beauty business. In today’s economy you must have a strategic, sharp consistent sales plan in place to launch, grow and fire up your sales.