Korea has been dubbed the 'The New Skincare Super Power' but why? Why Korea??
Great skincare isn’t new to the Koreans - just relatively new to the US. Over the last 10 years, K Beauty - including skincare and makeup have become incredibly popular. Why have the Koreans taken over in the Aesthetic World?
Korean women have been taking care of their skin in exceptional ways for generations. Taking care of your skin is passed down from mother to daughter and the techniques are learned from an early age. Korean women have always been praised for their beautiful, luminescent skin. Because the world has become a smaller place thanks to the internet, the Koreans are exporting this magnificent part of their culture. Speaking of culture…
In Korea, Plastic Surgery is not taboo and because there is such an interest in looking your best, maybe better than you ever imagined, great skincare is a must for maintenance purposes. This has driven a huge industry of Aesthetic maintenance products - cleansers, moisturizers, all kinds of sheet masks, sleeping masks, ampoules, emulsions and exfoliators.
Have you heard of BB & CC Creams, such as THELAVICOS Radiance Skinny BB Cream SPF 50+/PA+++? Cushion Compacts & the sheet masks, such as THELAVICOS Nutrition Hydro Gel Mask? All these ingenious, trendy and exciting products have come out of Seoul. Skincare companies out of Seoul are always pushing the envelope on something new and fun for the consumer. The innovation doesn’t stop with formulations and ingredients. The packaging for the products is incredibly beautiful, luxurious & ingenious.
The Korean Government invests and subsidizes many of the skin care companies. The companies are essentially exporting Korean culture. The standards are high and products, ingredients & formulations are tested to make sure they are adhering to these high standards of quality as the products find themselves in bathroom counters all over the world.
In Korean skincare, ingredients typically stem from Traditional Chinese medicinal plants and herbs but because there is such a fervor over Korean skincare, there is more research on the company’s part into new and unique ingredients. Recent exciting discoveries are Bee Venom and Swiftlet Nest Extract, included in products such as THELAVICOS Nutrition Cream. Hey, don’t knock it until you try it! These unfamiliar but effective ingredients deliver results that were not achievable in the past.
Great for YOU, the consumer!
What all this means for the buyer of Korean skincare products, is that they will know they will be receiving a great, effective product, beautifully packaged to be used on their face, neck & chest. Skincare is an investment. Take the plunge - Korean Skincare products will not disappoint.