Shira has been developing innovative skin care treatments for beauty professionals since 1990, specializing in products that feature the finest natural and organic ingredients, as well as advanced cosmeceuticals.

Our debut product line, Solar Energy, was one of the first collections in the United States to incorporate rare and trace minerals sourced from the Dead Sea. The therapeutic aspect of the collection, which included mud masks and mineral bath salts, quickly became popular with estheticians and gave early indication of Shira’s emphasis on innovation.

Shira

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