"Imagine a world where consumers know exactly who you are, what you do, and how you make a difference in the lives of others as an esthetician.

Picture our beauty industry as a strong sisterhood (and brotherhood) in which we come together to lift each other up because we’ve lifted ourselves up first…

…where we stand together as strong beauty bosses and show the world how we create magic that goes beyond skincare, waxing, and lashes.

What’s really happening in the treatment room? We’re inspiring. We’re building confidence. We’re de-stressing. We’re making people feel good about themselves so that they can shine in their own life.

We’re letting people know that it’s important to take time out for themselves.

We nurture. We give. We love. We share. We give some more.

It’s time for you to shine! It’s time to define your role as a world-class estheticians! Time to celebrate your genius, embrace your uniqueness, and own the powerful impact you have on your clients.

It’s time to step up and be an Esthetician Boss."

- Maxine Drake