Before Joovv was a thing, eventual cofounders Melissa and Liz purchased red light therapy packages and noticed some dramatic results with skin troubles like eczema, age spots, and stretch marks. But they learned quickly that the key to red light therapy is consistency, which can be tough—and expensive—when you have to visit a facility 4-5 times per week.

Because of those challenges, Melissa decided to experiment with at-home red light therapy, but found that many of the standard devices on the market were too small or underpowered. So she asked her husband, Justin, an engineer, to try his hand at building a better light therapy device—something strong enough to deliver clinical-level results, but easy enough to use at home.


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