the EC Blog

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Personal Protective Equipment (PPE) for Estheticians

Personal Protective Equipment (PPE) for Estheticians

The use of Personal Protective Equipment (PPE) will be central to moving forward and reopening your practice when the time comes. There is currently a shortage of PPE, with most supplies being redirected—rightly so—to frontline workers and health assistance staff...

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How the coronavirus is affecting your skin

How the coronavirus is affecting your skin

In addition to the well-known symptoms of Covid-19—fever, dry cough, fatigue, shortness of breath, chills, muscle pain, sore throat, and a sudden loss of taste or smell— doctors are now describing a variety of skin conditions that may accompany the illness. These skin...

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Return to Business

Return to Business

In response to the current health crisis, there are recommended changes to existing day to day protocols which must be updated for safety.These recommendations are changing rapidly, so it is advised that in addition to implementing these practices, the business owner:...

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Modern Wellness in a Time of Coronavirus

Modern Wellness in a Time of Coronavirus

COVID-19 and the recommendations for preventing its transmission have underscored the importance of good self-care. They’ve also demonstrated why caring for oneself isn’t selfish; it’s actually one of the kindest things we can to protect the health of everyone around...

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Business Building During COVID-19

Business Building During COVID-19

We are only a few months into 2020 and life as we know it has completely changed. In a growing number of states schools are closed, only essential stores are open, and many of us have been required to stay home. Needless to say, professional facials and spa treatments...

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The brain in our skin: An interview with Dr. Claudia Aguirre

The brain in our skin: An interview with Dr. Claudia Aguirre

 Dr. Claudia Aguirre has a Ph.D. in neuroscience from USC and travels the world lecturing on a broad range of topics from neuroscience to skin care, and “everything under the wellness umbrella.” Her work has focused on longevity—from the aging brain to aging skin. She...

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LED Therapy and The Future of Skincare

LED Therapy and The Future of Skincare

It’s an exciting time for antiaging beauty treatments as there are an increasing number of non-invasive options to explore—including LED light treatments.LED therapy is making us rethink the future of the skincare industry as it helps to ignite our body’s natural...

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Pass the CBD, please.

Pass the CBD, please.

In the last few years, CBD has been making headlines and hitting shelves everywhere. If you haven’t tried it yet, you may be asking “what’s all the buzz about?” Well, topical CBD is proving to be a powerful ingredient for improving many different and unique skin...

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Is it time to cleanse your Instagram?

Is it time to cleanse your Instagram?

Have you heard of Instagram cleansing? It’s basically spring cleaning for a company’s Insta account. This is an essential practice for businesses to ensure that they make the most of their time on the platform.The goal of a business page is to connect with potential...

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Fulvic Acid

Fulvic Acid

Getting to know Fulvic Acid Make room on your back bar and retail shelves there’s a new acid in town. Introducing, Fulvic acid, a fresh ingredient that is making waves in the industry. Fulvic acid is unlike traditional acids. It’s neither an alpha hydroxy nor beta...

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January Content Calendar

January Content Calendar

It’s January! The beginning of a new year and in this case a new decade. The first month of a new year always feels like an opportunity for a fresh start. At the end of the year we reflect on the path we took personally and professionally and ask ourselves what we did...

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Face & Body Southeast 2020

Face & Body Southeast 2020

Face & Body Southeast: Don’t miss it! What are you doing Feb. 8-10, 2020? Face & Body Southeast 2020 will be the spa industry event to attend this winter, with its debut co-location with Bronner Bros., more education than ever before, three days of inspiring...

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Earn $150 In 15 Minutes

Earn $150 In 15 Minutes

What would you do if you could earn $75 in just 15 minutes in your skincare business? What if you were able to earn a whopping $150 in 15 minutes in your skincare business? We’re sure that you’d jump on the opportunity! You can now treat The Top 5 Skin Irregularities...

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Frequency & Reach

Frequency & Reach

Marketing blogs and articles often highlight the challenges of creating content, the importance of planning ahead and the most useful tools and applications needed for success (all important topics of course). However, there are two concepts that deserve a little more...

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Target Audience

Target Audience

I think we can all agree that the subject of marketing can seem overwhelming. Generating new business, gaining followers, or promoting an unknown treatment can all feel like impossible tasks. Especially when others appear to have effortless success. But seriously, how...

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Face & Body Midwest 2019

Face & Body Midwest 2019

Skin Inc.’s Face & Body Spa Expo and Conference is dedicated to providing spa professionals with job-critical education through our Advanced Education Conference, supplier classes and Skin Inc. LIVE! Stage presentations. Offering hands-on treatment demos,...

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The Hero with 1000 Facemasks: Part 6

The Hero with 1000 Facemasks: Part 6

My favorite addiction! Nothing in skincare is more addictive than face masks for an Esthetician…. deciding which one to use can be a daunting task! And this is not true only for us skincare professionals, but for consumers as well. My short answer is, why choose? If...

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The Hero with 1000 Facemasks: Part 5

The Hero with 1000 Facemasks: Part 5

My favorite addiction! Nothing in skincare is more addictive than face masks for an Esthetician…. deciding which one to use can be a daunting task! And this is not true only for us skincare professionals, but for consumers as well. My short answer is, why choose? If...

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The Hero with 1000 Facemasks: Part 4

The Hero with 1000 Facemasks: Part 4

My favorite addiction! Nothing in skincare is more addictive than face masks for an Esthetician…. deciding which one to use can be a daunting task! And this is not true only for us skincare professionals, but for consumers as well. My short answer is, why choose? If...

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The Hero with 1000 Facemasks: Part 3

The Hero with 1000 Facemasks: Part 3

My favorite addiction! Nothing in skincare is more addictive than face masks for an Esthetician…. deciding which one to use can be a daunting task! And this is not true only for us skincare professionals, but for consumers as well. My short answer is, why choose? If...

read more
The Hero with 1000 Facemasks: Part 2

The Hero with 1000 Facemasks: Part 2

My favorite addiction! Nothing in skincare is more addictive than face masks for an Esthetician…. deciding which one to use can be a daunting task! And this is not true only for us skincare professionals, but for consumers as well. My short answer is, why choose? If...

read more
The Hero with 1000 Facemasks: Part 1

The Hero with 1000 Facemasks: Part 1

My favorite addiction! Nothing in skincare is more addictive than face masks for an Esthetician…. deciding which one to use can be a daunting task! And this is not true only for us skincare professionals, but for consumers as well. My short answer is, why choose? If...

read more
Yoga

Yoga

“Yoga is the journey of the self, through the self, to the self.” –The Bhagavad Gita “Some days you eat salads and do yoga. Some days you eat cupcakes and refuse to put on pants. It’s called balance.” --Some witty InstagrammerSo New Year’s resolutions are kind of a...

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